Why Gamify? Traditional learning methods are showing their age

Sep 20

Why Gamify? Traditional learning methods are showing their age

Many companies are still using traditional learning methods to train their employees. That’s fine, but those companies really aren’t achieving their goal of a well-educated sales force and aren’t asking “Why gamify?” Instead, the concept of gamifying learning for knowledge retention is moving to the forefront.

Remember, however, there is a difference between gamified learning and Gamivation’s model of learning. With gamified learning, just providing a spiff or tracking for people to take training does not accomplish true knowledge retention. Gamivation‘s subscription-based quizzes and ongoing training after initial exposure, on the other hand, not only give users the knowledge they need, but makes sure they retain what they’ve learned long-term.

Traditional Learning Methods – An Overview

Here is an overview of what the traditional learning methods look like:

  • In-person training – when a person is first hired in, changes roles or works on a new company initiative. A concern with this method is that there’s no follow-up training with maintenance sessions. When you gamify training, you reinforce that learning so it is retained in the long term.
  • Virtual training – an online Learning Management System is employed. The LMS houses information the employees are supposed to learn via videos and documents. While some companies require employees to use the LMS, many don’ track employee usage or offer incentives to guarantee continuous learning. Gamivation fills those learning gaps while offering insight into associate training and learning and achievements.
  • On-The-Job training – a common method that often accompanies the two methods mentioned above. The difficulty here is measuring its success other than through subjective peer and/or management reports. You also cannot guarantee your associates learn the same message consistently.

How One and Done Training Compares to the Gamivation Model

The above are called “One and Done” learning methods. Intense effort is put forth for a short period of time to train the employee, and then the effort drops off, and so does the employee’s recollection of the material presented.

The disadvantages of One and Done training are threefold:

  • There’s such a thing as a forgetting curve, as detailed in Learning Solutions Magazine (Brain Science Overcoming the Forgetting Curve). The article says employees forget 70 percent of what they learned in traditional training sessions within 24 hours, and lose more information as time goes on. Without reinforcement, the time and expense of training employees is wasted. Gamivation bridges that gap by presenting the initial knowledge and then reinforcing that through ongoing incentive-based learning modules that are Salesforce-based.
  • Lack of context. One and Done training doesn’ use follow-up measures and misses the opportunity to provide in-job context that could improve information retention and overall performance improvement.
  • Lack of metrics. It’s difficult to directly tie results to traditional training methods. This makes it complicated to determine return on investment for training expenditures.

The Payback When You Use Gamivation As Your Learning Management System

The first step participants take when using Gamivation is certification testing to establish a benchmark. From there, we’re able to measure learning (metrics) and identify knowledge gaps among employees. We’re also able to determine whether employees have learned through Gamivation because we measure knowledge levels at the start and throughout.

  • We sustain learning through ongoing engagement with the training content. Trivia questions are provided throughout the program to reinforce the training material. Psychologically, taking quizzes on learned material enhances the memory of it.
  • The gamified elements of the program, such as collecting points and competing with other team members, provides a level of motivation not available through traditional learning.
  • With all this comes accountability to tie training directly to sales performance.

Gamified training through Gamivation is not just a tool for helping employees learn. It also modifies employee behavior. Gamivation takes the drudgery out of training and turns it into something more fun and potentially more lucrative. Sustained training helps companies provide information to guide employees. Together, Gamivation clients encourage behavior changes in their team members to achieve goals and get real results.