White Paper – Closing the Competitive Gap in Indirect Sales Channel
Billions of dollars are spent on sales training by US companies each year. But while the investments in LMS systems, sales training meetings, and other activities are substantial, three primary challenges still largely plague most companies:
- Training content is not being remembered.
- Training materials are not being used to close new business.
- The training industry in general still does not measure ROI on its activities.
Companies who sell through indirect or channel partners face additional challenges compared with those with captive or internal sales teams alone. Even though they are not direct employees, the need for training on your product does not diminish. But your “control” over the sales people varies dramatically. There are 5 specific pain points that need to be addressed when training channel partners to sell for you.
Find out what those pain points are and how to overcome them. Fill out the form below to download the White Paper now.