Having run a very successful six month program, both our client and their customer wanted to gain the same benefits over future years.
With the basic infrastructure in place, we advised our client to run Gamivation every six months (6 months on, 6 months off).
Even though average annual employee turnover at dealerships was in excess of 40%, success over the three year period reflected the following results;
- Sales more then doubled over three years. While sales went up during incentive periods, they also remained at an elevated level even when the program was not running.
- Sales people who passed the Certification Test sold 66% to 88% more then those who didn’t.
- Sustainment training eliminated the forgetting curve and knowledge retention improved
- The performance quality of the sales people at high performing dealers improved at the higher volume dealers.